Sydney Thunder are proud to announce Swyftx, Australia’s leading cryptocurrency and financial exchange platform, as a Major Partner for the KFC BBL|14 season.
Thunder welcome Swyftx as Major Partner for BBL|14
This partnership brings together two organisations committed to innovation, growth, and engaging diverse communities across Australia.
As part of the agreement, Swyftx branding will feature on the back of Thunder’s playing shirts. The partnership reflects both organisations' shared vision of embracing new opportunities and connecting with fans through exciting experiences.
Sydney Thunder General Manager, Trent Copeland, expressed his excitement about the collaboration.
“We’re thrilled to welcome Swyftx to the Thunder Nation as a Major Partner for the upcoming season,” Copeland said.
“This partnership represents more than just branding; it’s about working together to inspire and connect with the culturally diverse communities that make up the Thunder Nation. We look forward to a successful season both on and off the field.”
Swyftx’s CEO, Jason Titman, echoed these sentiments, emphasising the alignment between Swyftx’s innovative ethos and Thunder’s bold approach to cricket.
“We’re excited to partner with Sydney Thunder, a club that embodies passion and a connection to its community,” Titman said.
“As the adoption of cryptocurrency continues to grow, this partnership offers a fantastic opportunity to introduce new audiences to Swyftx while celebrating the spirit of the Big Bash League.”
Swyftx has previously partnered with other major Australian sporting organisations, including the Brisbane Lions and the NRL, and brings significant expertise in connecting with fans through engaging campaigns. Their summer campaign ‘Ride the Crypto Wave’ highlights the growing interest in digital assets across Australia and aligns with the vibrant atmosphere of the Big Bash League.
About Swyftx
Swyftx is an AUSTRAC-registered Australian digital asset exchange with over 700,000 customers across Australia and New Zealand. Founded in 2018, it is Australia’s top-rated exchange on Product Review and Trustpilot and the second-largest by customer numbers. Swyftx is dedicated to making digital asset trading accessible, secure, and user-friendly.